DiscoverTravis Makes MoneyMake Money as a Business Broker | Trent Lee
Make Money as a Business Broker | Trent Lee

Make Money as a Business Broker | Trent Lee

Update: 2025-08-17
Share

Description

Trent Lee — #1 ranked business broker in the U.S. seven years in a row, with 600+ closed sales totaling over $200M in deals and more than $15M in personal commission.




  • Early hustle: Painted address numbers on neighborhood curbs and mowed lawns — learned value creation early.




  • Current role: Licensed business broker & appraiser. Specializes in small to mid-sized businesses, valuations, and finding qualified buyers through cash, SBA loans, or seller financing.




  • How he got here:




    • Inspired watching his father sell his 700-employee company (private equity deal).




    • Learned firsthand how CPAs, attorneys, and buyers operate in M&A.




    • Started and sold businesses (financing consulting & medical alert response center). Frustrated with brokers he worked with → became one himself.






  • How to become a business broker:




    • Licensing depends on the state (some require real estate + broker permit, others none).




    • Associations like IBBA help standardize training/education.




    • Strong background in accounting, contracts, negotiations, and marketing is essential.




    • Challenge: takes 12+ months before first commissions hit; most fail because they run out of money before their first big close.






  • Earnings potential:




    • Smaller deals: 8–15% commission. Larger/private equity deals: lower %.




    • First year = expect $0 while building pipeline.




    • Year 2+, even a few deals ($500K–$2M businesses) → six figures+.




    • Industry is older (often second careers), but huge opportunity for those who survive the ramp-up.






  • Why brokerage over ownership?




    • Trent opts not to buy businesses himself. Brokerage gives income without employees, leases, or headaches.




    • He’s built wealth through business sales commissions, investing proceeds into 24 fully paid rental properties.






  • Why so few business brokers?




    • Most owners don’t even know brokers exist (unlike real estate).




    • Lack of awareness & high skill bar keeps supply small — which means big opportunity for specialists.






  • For Buyers:




    • Buying an existing business = easier path to cash flow than startups.




    • Zero-money-down deals are rare clickbait; you’ll usually need ~10% down. Can come from:




      • personal cash/savings,




      • self-directed retirement accounts,




      • equity partner, or




      • combination of buyer + seller financing.






    • Buying with 0% down = 100% leverage → dangerous if market fluctuates. Better: leverage smartly so downturns = inconvenient, not devastating.








  • Brokerage is a lucrative but long game; plan financially for the first year with no income.




  • For buyers, don’t chase unicorn “zero down” structures — get creative but realistic with 10% in.




  • Buying an existing cash-flowing business is almost always better than starting from scratch.





🚀 This podcast is powered by High Level — the all-in-one sales & marketing platform for entrepreneurs and agencies.
🎁 Grab a free 30-day trial at gohighlevel.com/travis

Learn more about your ad choices. Visit megaphone.fm/adchoices

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Make Money as a Business Broker | Trent Lee

Make Money as a Business Broker | Trent Lee

Travis Chappell